site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.
SWOT
Strength
They has a advantageous distribution networks.
Levi’s enjoys high brand equity. People all around the world recognize the brand name.
Levi’s products are unique and innovative in the style.
A lot of variety is offered by Levi’s ranging from sungla
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
Seoul :
Your Complete Convention City
-Success of international meeting
- G20 in 2010, Nuclear summit in 2012
LAS Vegas
- Changes to the image of gambling
in the city as a convention city
- Exhibition visitors and the number of MICE events increased continuously
Seoul CVB
REASONS TO CHOOSE SEOUL
WHY Seoul?
-Convenience
-A World Top 5 Convention City
-Necess
Busan
BEXCO
BEXCO, located in Haeundae, a beach resort community offers not only the successful organization of international conferences and exhibitions, but also many other pleasures for its participants.
Outline of the construction
-Scale Site -> 134,607 m2
-Outdoor -> 4,000평
-Indoor -> 8,568 평
-Convention hall -> 1,501 평
-the number o
of gambling laws in 2005.
After a comprehensive market analysis, which proves the potential with increasing visitor number and receipts in casinos, target market is set at tourists from China and the ASEAN countries. Followed by the competitor analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Cha